@vicktipnes: I wasn't even on the map when I started. Number ten in the space. Nobody saw us coming. One competitor filed for bankruptcy. Another got bought out and faded away. I didn't beat them with some genius strategy. I just stayed standing after they were gone. Winning isn't always about being the best in the room. Sometimes it's just about being the last one still in it. Social media's the same game. Consistency over years, not clever content for a month. This week, ask yourself if you're actually trying to win today, or if you're built to still be standing in five years.