@no_the_robot: What’s worse than using AI? Pretending you didn’t👀 According to artists who worked on the @Dior ad (allegedly), this was a rush job that used generative AI for the designs and animation. The worst part is that they also put out a fake behind-the-scenes video with animators hired only to be in the video (allegedly). These artists reached out to animation director Ben Wild, who shared this information in a LinkedIn post. The actual nerve of companies to pretend to use human artists is insane. They know that ads with Generative AI are poison to a company’s reputation, so to go out of their way and pretend it’s all handmade is a disgrace. And unfortunately this won’t be the last time a company tries to pass off Generative AI as human-made. Remember all the green screens that were removed in the behind-the-scenes videos of the Barbie movie? That’s where we’re heading with Generative AI. #dior #prada #animation #2danimation #educational

Hi :

The prada ad feels like my childhood

Listenina :

Dior was so SLOPPY it’s a disgrace

Mark :

Dior not affording animators?

Franky :

W PRADA AND THE ANIMATION TEAM ✨👑

andre :

I feel like everyone’s missing one major detail: new EU regulations require brands to disclose when ads are AI-generated or manipulated. So they’re not just misleading consumers, they could also be breaking the law.

🌛🤞🏻✨Lace✨🤞🏻🌜 :

This feels like so many extra steps to pretend it's hand drawn it might've been easier to just actually pay artists to make animations 😭

jakelake5302 :

its so obviously AI too, how did they think people were gonna fall for it.

IPot_pourriSan :

Allegedly

Joe Sabine :

I'm pretty sure the characters were hand drawn and created by the animator they hired, but then they animated it with ai.

Yofrskyy :

But who actually cares they use ai 😂

Melody Perez | Illustrator :

Prada at least showed the animation process, I don’t think I’m gonna trust these companies unless they show a very detailed behind the

Alien :

It was SO obviously Ai…I don’t know what they were thinking

🌼🌷Kiki🌷🌼 :

This

spamrobots :

Thank you, I don't have a soul and am evil so this is actually really helpful!

jdreiz :

THIS IS GENUINELY, One of the worst ideas a brand can execute 😂 , THE BACKLASH that will ensue when someone finds out and they will FIND OUT

killlyre :

It’s so obvious 💔

The Orange Stickman :

I still think it’s not AI

Sharlex_Z :

Allegedly i followed your account

notJeff :

Keep in mind, that's illegal in the EU. Can't act like an AI add is real, you have to say it is.

Valen 🇪🇺🇻🇪💙💜💖 :

I saw the linked in post and I am sorry but the animators who were hired for the behind the scenes also need to look in their backs and find their own spines because why are they lending themselves to this

️ :

𓃹 :

I’m crying it looks so UGLY too 😭

jboy :

although i like using ai for tech, for art ai is a big no

F1WAYV0 :

they could've just hired Japanese animators

Alannah ☆ﾟ.*･｡ﾟ :

dunno about the characters being designed by AI but even if they aren't, they're not very original