@thetimes: How did a £2m lockdown lingerie brand go bust, leaving its founder on universal credit? Sofia Panwar dreamt up an underwear business in her lockdown bedroom that was heading for revenue of £2m. Her brand, Unndr, sold lingerie on subscription for £37 a month, eventually reaching 4,000 subscribers and 300,000 social media followers. But three years after starting the overnight social media sensation, the business no longer exists. Following struggles with six-month lead times for manufacturing and waning online attention, the 28-year-old is back in her childhood bedroom and applying for universal credit. #businesswomen #business #entrepreneur #lockdown #uc
The Times and Sunday Times
Region: GB
Saturday 07 November 2026 12:35:00 GMT
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II Hands II Hell :
Subscription? For pant?
2026-11-07 13:05:33
573
Michel Gagnon | Fractional COO :
A subscription for regular underwear (not fancy lingerie) is a fabulous idea. Thanks for sharing your experience! We need more people like you. You’ll get back on your feet!
2026-11-07 17:10:27
45
Samiuj :
You’re still very young . Learn the lessons . True entrepreneurs are learners . As a business owner of turnover over 2 million I have had 5 failed ones before. I’m 34 today and still learning !
2026-11-07 13:48:25
95
ChewieH :
£2m t/o I assume. Wonder what net profit was or even EBITDA
2026-11-07 13:20:13
32
Harper :
That’s called beginners luck unfortunately
2026-11-07 13:22:46
404
Nicko The Banker :
Failure is part of the journey!
2026-11-08 11:34:33
15
Blue Planet55 :
you can rebuild, you have knowledge now, use it
2026-11-07 14:00:08
87
Keyser Soze :
Subscription underwear 🤦♂️😂😂
2026-11-07 17:26:56
53
User736394 :
Should’ve sold it
2026-11-07 13:46:17
164
Aikidoscot :
well done for having the gumption to go for it. Failure is the lessons you learn to achieve success.
2026-11-07 14:36:07
25
sqb608 :
Keep going girl, losing is part of winning
2026-11-07 14:13:45
30
Nemo :
Most people on that forbes list end up in jail so you got off lucky
2026-11-07 22:54:06
9
Victoria Burnip :
Failure only leads to success if you learn hard lessons. x
2026-11-07 23:23:08
5
Dequavious :
Failure and success is part of business, keep your head up at least you tried. Dust yourself off and try again
2026-11-07 16:46:00
12
its_katherinerl :
This time when you start another one, you’ll be starting with much more experience. Dust yourself off and go again 🙏🏾
2026-11-09 10:25:49
0
Dionne Arara :
The business’ life cycle was always going to be short but well done for building and pivoting into content creation
2026-11-09 01:59:31
0
TALY 🍉 :
Respect it
2026-11-09 00:05:26
0
The Stressed Out Yogi :
Thank you. 🙏
2026-11-08 18:03:59
0
The Preloved Lobby :
Just go for it again but dont make it pretty lingerie only, we often need period underwear, sports underwear and casual everyday underwear but we always forget or get bored to go to the shops. Just instead of monthly have a bi annual subscription that provides normal underwear to women. We usually dont throw away our underwear when we should dispose them every 1-2 years. As you said , prioritise essential underwear with subscriptions.
2026-11-07 15:48:36
18
ThirstySoil :
no loss without a lesson, scale is often hard to manage appropriately. it doesnt help that commerical property prices are too high and eat into cashflow
2026-11-07 12:59:53
18
Jake Hall :
‘Not working people’ but generated over £2’000’000 revenue for th economy
2026-11-07 13:59:58
10
pseudointellectualistt :
Go again
2026-11-07 13:01:17
15
Simon Perry :
Well done, you’ll take every bit of that knowledge forward, failure breeds success. Good luck with your next venture, I’m sure you will smash it 👏🏻
2026-11-07 13:55:43
8
Harry :
Keep going 🙏🙏
2026-11-07 23:40:19
3
dan.morrissey_ :
Go again!!
2026-11-07 16:07:44
4
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