@whyyouboughtit7: Why do you love that wonky shelf you built yourself? 🔧 It's called the IKEA effect. In a 2011 study, people who assembled a simple IKEA box were willing to pay about 63% more for it than for the same box already built. Effort makes us value things more — but only if we finish. Tip: before you buy, ask if you'd still want it if it arrived already built. Send this to the friend who's still proud of their wobbly shelf 👇 #ikea #ikeaeffect #psychology #DIY #moneytips

sami

Open In TikTok:

Region: GB

Saturday 07 November 2026 19:04:30 GMT