@fastcompany: Within the context of the creator economy, "talent manager" doesn't mean what it used to. As cofounders of the creator management company Unicorn, Scott Dunn and Chris Gera explain on the Most Innovative Companies podcast, creators with millions of followers need more than brand deals to sustain their businesses long term. That's where Unicorn comes in. "I don't think it's a reach to say by giving them access to those resources... you're almost growing their entrepreneurial spirit," Gera said. At the link in bio, tune in to their full conversation with co-host Josh Christiansen.