@priceplow: You aren't shopping for ingredients, you're shopping for RESULTS. At SupplySide Global, Glanbia highlighted a major shift in supplement formulation; moving away from expensive, kitchen-sink formulas and toward simpler, targeted solutions. And with 35% of Gen Z shoppers unsure which supplements to choose, there's a HUGE opportunity for brands to simplify. The claim on the front means nothing if the formula on the back can't deliver. Never forget that. #supplements #ssg #glanbia #supplementnews

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Monday 09 November 2026 00:49:22 GMT