@iamsvphie: The Spanish singer stars in New Balance’s latest Made in USA 990v7 campaign, celebrating a new generation of one of the brand’s most iconic silhouettes. Set against a ballet-inspired backdrop of pointe shoes, dance bars and soft pink tones, Rosalía brings an unexpected twist to the sneaker’s classic aesthetic. As for the design, the 990v7 stays true to the line’s retro DNA with a suede and mesh upper, while introducing an updated FuelCell midsole for enhanced comfort and energy return. Titled “Dad’s Back”, the campaign also features IU, Cooper Flagg and Josh Allen. The sneakers have been available since November 6 , proof that dad sneakers are still having their moment! ✨ @New Balance @La Rosalia #creatorsearchinsights #newbalance #fashion #fashiontiktok #newbalance

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