@suneetagarwal.founders: Three airlines sued to keep his off the ground. It finally flew with $143 in the bank. Herb Kelleher. A lawyer, not an airline man. 1967. A bar in San Antonio. A triangle on a napkin: Dallas, Houston, San Antonio. The day after Texas approved the airline, Braniff, Trans-Texas and Continental got a restraining order. The $543,000 they raised went to legal bills. The board wanted out. Kelleher said he'd keep fighting for free. Most people would have given the money back. He didn't. 1970: the Texas Supreme Court ruled for Southwest. June 18, 1971: first passengers. $143 in the bank and $100,000 in unpaid bills. Braniff went bankrupt in 1982. The other two are gone. Southwest is still flying. If they can't beat you on merit, they'll try to outlast you. Outlast them. Don't quit.

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