@darrenshawseo: This guy deleted HALF his client's website, and their ChatGPT mentions increased x92! Jan-Willem Bobbink shared an experiment where ChatGPT clicks jumped from just 12 per day to 1,100 a day in only 3 weeks. Their Google organic clicks also increased from 30 to 800 per day. Here's what he did: 1. He removed or merged 120 thin, outdated, or overlapping pages, redirecting them to stronger pages. 2. He created 30 new pages answering real customer questions. 3. He published 570 pieces of content across social media, third-party websites, and online communities. It’s not clear which of these changes made the biggest difference because he did them all at once, but here's my takeaway: You might not need some fancy new GEO trick to improve your AI visibility. Good old-fashioned SEO could be all you need. Claire and I talk about this in the new episode of the Whitespark Local Update podcast, and more: - If You Don't Understand Skills, You Don't Understand Claude (Eliot Prince) - AI Overviews getting demoted in most local search results (Michael B. Snow) - “Major updates” coming for SABs (Payal Badhran) - Third-Party Citation Optimization Prioritization in an AI Search Era (Aleyda Solís) - Why Google Deletes Reviews (Reviewflowz, Near Media) - The risks of optimizing SEO for AI over users (Andrea Schultz) - Great webpage pruning and content focusing example (Jan-Willem Bobbink) - Google’s Ranking Signal Distribution System (Koray Tugberk GUBUR) Find the full episode on YouTube, Apple Podcasts, and Spotify!

Darren Shaw - Local AI SEO

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Tuesday 10 November 2026 15:26:49 GMT