Before You Buy Any Shares, Ask Yourself These 3 Questions Before investing in the stock market in Kenya, there are 3 important things every beginner investor should understand. First, define your investment goals. Are you investing for long-term wealth creation, capital appreciation, dividend income or capital preservation? Your financial objectives should determine the types of shares and companies you consider buying. Second, understand your risk appetite. Are you a low-risk, moderate-risk or high-risk investor? Some companies offer relatively greater stability and consistent dividend income, while others provide opportunities for higher capital growth but come with greater price volatility and potential losses. Understanding your risk tolerance is essential when building a stock market investment portfolio. Third, consider your investment time horizon. How long are you planning to keep your money invested? Investing for short-term capital gains requires a different approach from building a long-term portfolio for dividend income and compound growth. Whether you're investing in the Nairobi Securities Exchange (NSE), buying dividend stocks or looking for long-term growth opportunities, your investment goals, risk tolerance and time horizon should guide your decisions. Remember, successful investing isn't just about choosing the right company. It's also about choosing investments that align with your financial objectives and the amount of risk you're comfortable taking. Save this video before making your next stock market investment decision. #KenyanInvestors #BeginnerInvestors #StockMarketInvesting #NSEInvesting #SmartInvesting - @growthchaser