@yolo.feed: On Masters of Scale, podcaster and author Rich Roll says too many creators and podcasters walk into brand deals with a sense of entitlement: my audience is this size, so pay me this much. His team flips the question. They ask what problem the brand is having that they can solve, and try to solve it before the brand even realizes it’s there. That’s how you become an indispensable partner with no churn, he says, because the relationship is a two-way street and creators should be thinking about how they’re uniquely positioned to serve the brand. #MastersOfScale #GrowthHacking #BusinessTips #MarketingStrategy #BrandBuilding #Startups #Entrepreneur #BusinessGrowth #TechStartups @mastersofscale