@oscarntege: Is Grace Lubega a scam, or is he playing a branding game most Ugandan businesses haven't figured out? Let's talk about the power of ASSOCIATION. Think about it. People don't just associate Phaneroo with sermons. They associate it with friendships, community, hope, spiritual growth and a sense of belonging. And when a brand becomes part of someone's identity, challenging that brand becomes a much bigger conversation. This is one of the most fascinating lessons in branding: The stronger your association, the more people will defend the indefensible. But there's a bigger question for entrepreneurs, business owners and personal brands: What does your brand make people think, feel and believe? Because your competitors can copy your products, your pricing and even your marketing. But the meaning people attach to your brand is much harder to copy. NOW LET'S DEBATE: Do you think Grace Lubega's association with Jesus and the gospel has helped his brand survive controversies that would have destroyed other Ugandan public figures? Or is there something else we're missing? I want to hear both sides. #Branding #BrandStrategy #UgandaBusiness #MarketingUganda #Brand444

Oscar Ntege | Brand Strategist

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Wednesday 11 November 2026 15:07:37 GMT