@thecut: Hanifa is BACK! 🚨 Earlier this year, @Hanifa founder #AnifaMvuemba announced that she’d be pausing the production of her clothing brand indefinitely after 15 years in business. The company had been hit with delays from their manufacturers, leading to stagnated shipping times and social-media uproar from the customers left waiting. “I don’t want to rush just to prove resilience,” she told The Cut at the time. “I don’t want to pretend everything is fine just to keep momentum.” For Mvuemba, who had worked nonstop since she founded her brand at 21, the most productive thing she could do was stop. “I realized how empty I was,” she says. “[Taking a step back] gave me room to process and breathe and think.” After a much-needed “recalibration” period, Mvuemba is excited to enter the next chapter of her brand, which returns today. Ahead of the re-launch, we caught up with Mvuemba to hear more about the events that led to the pause, what she’s been up to since then, and what comes next.
the cut
Region: US
Wednesday 11 November 2026 15:53:21 GMT
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_chichi_777 :
Was so damn giddy when I got my email
2026-11-11 19:56:34
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NoireEbony :
Just got the email! Subscribed!!!!!
2026-11-11 16:58:19
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Morgan ♛ :
So happy for you, Anifa!💕
2026-11-11 20:03:14
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delightfuldelovely :
You had me at: Hello!!👏🏾👏🏾👏🏾 Missed you sis!!!
2026-11-11 22:46:40
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swaggedoutvirgo :
So happy she's back😭 my wallet is ready now
2026-11-11 17:06:05
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BuildingBlocks123 :
the queen is back
2026-11-11 17:21:20
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Dezzy Dreamz :
yaaaassss!!!!
2026-11-11 22:31:14
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🫣 :
I’m happy for her! I know she got her ish in order!!!
2026-11-11 17:59:42
7
tra7776 :
Coins ready!!!😂
2026-11-11 18:13:34
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SassySha :
Hallelujah
2026-11-12 16:22:55
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MamaRidge :
welcome back
2026-11-11 20:04:22
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Shanay ✝︎ :
Loveeeee thisss!
2026-11-11 21:06:10
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JuyNotJoy :
2026-11-11 17:20:01
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EvetteDavis :
2026-11-12 06:44:57
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_itsjustola :
!!!!
2026-11-11 20:42:55
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SimplyShema :
😍😍😍
2026-11-12 01:46:36
0
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