@wastenoday: Price anchoring is already happening on your calls. The question is who's controlling it. Walk into a theme park, see a $5 water, say absolutely not, then drop $15 on a burger that belongs in a school cafeteria and feel fine about it. Because the $5 water made $15 feel like a bargain. That's the conditioning close. And your customers get conditioned the same way on every service call, by whatever number they hear first. 📺 Watch to the end and try this on your next call. #wastenoday #wastenodaypodcast #fyp #salestraining