@yapwithhala: Paid traffic sends more people into whatever experience your website already offers. On YAP, I sat down with The Product Boss founder Jacqueline Snyder (@thejacquelinesnyder) to talk about her “grandma test” for a website. Her questions are simple: would her grandma know what you make and sell, and would she know where to go? Jacqueline says you have three seconds to make that clear. From there, she separates traffic from conversion. Getting a visitor is one problem. Helping that visitor buy is another. Even a sale needs enough money behind it to cover the ad, the product, and shipping. She then looks at how quickly that acquired customer can return. The website experience, the economics of the order, and repeat purchases all belong in the same conversation. Make the offer understandable. Make the sale worth acquiring. Could someone unfamiliar with your business immediately explain what your website sells? Follow @yapwithhala for more clips like this! To watch the full episode, click the link in my bio 🔗

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