@yapwithhala: Your free shipping threshold gives customers a reason to add another item. On YAP, I sat down with The Product Boss founder Jacqueline Snyder (@thejacquelinesnyder) to talk about a concrete way to increase average order value. Her example starts with an average order of $50. What happens if free shipping begins at $75? The customer has a reason to put one more product in the cart. Jacqueline’s explanation is about what shoppers feel they are getting. They may prefer an extra item they had not planned to buy over paying a shipping fee. The threshold connects the shipping offer to the size of the basket. In her example, it sits above what customers already spend, giving the next item a clear purpose in the purchase. Start with the usual order value. Put the shipping incentive above it. Is your free shipping threshold encouraging a larger order? Follow @yapwithhala for more clips like this! To watch the full episode, click the link in my bio 🔗
