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@fapekigopuzohe7427: SaaS distribution falls apart when you have to film manual demos every single day. This dual engine bundle turns your live website into vertical social demo clips and writes search-ready blog posts automatically, without on-camera filming or complex setups. Which channel takes up most of your weekly marketing bandwidth right now? #solofounder #saasmarketing #bootstrapped #buildinpublic

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Thursday 12 November 2026 09:31:28 GMT
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Popular Black-owned beauty brand The Lip Bar is now at the center of a recurring discussion around Black-owned businesses scaling, expanding and whether or not they’re allowed to operate in the best interest of their businesses. Recently, Yasmine Parrish, TLB’s VP of Marketing, spoke on an AdWeek panel about brand loyalty. In a now viral video clip, Parrish notes the challenges facing the company amid the ongoing Target “boycott” (I don’t believe this is a proper boycott as there is a lack of centralized leadership and demands or an “end”. 🫠). The company is now navigating satisfying its largest retailer and appealing to current Target shoppers while satisfying Black women, its core audience who has largely stopped shopping at the big-box retailer since January 2025. As someone who’s been a customer of The Lip Bar since its Shark Tank appearance in 2015 and has shared over 400+ Black-owned businesses on my platform since 2022, I’m not boycotting or abandoning this brand. My hope is that consumers continue to seek out TLB directly from its website, at the Detroit brick-and-mortar locations, and at other major retailers like Ulta, Walmart, CVS and Amazon. My greater hope is that consumers are more proactive and intentional buying Black without the need or assistance of big retailers and endorsements. ✨12 thoughts and ideas about the controversy✨ 1. I understand the wariness some may have around a Black-owned company’s talks of scale and expansion. There are previous examples of when we’ve felt abandoned or alienated by Black-owned brands setting out to do the aforementioned. 2. There’s nothing we’ve seen from The Lip Bar indicating its abandoning it core audience. Within the last two weeks, the brand has sold out a collaboration with Detroit-based female rapper Kash Doll. Nearly a year ago, it collaborated with three Black women influencers on lip kits. Black women are still first and front and center of all of its marketing. 3. Pulling out Target isn’t easy, affordable or feasible. For as lang as the brand is sold there and a contract Is in effect, there’s an obligation and financial burden to sell inventory. 4. Even amid the “boycott”, the brand’s CEO and founder Melissa Butler has been critical of DEI rollbacks. Also, the brand is sensitive to Black women’s divestment from Target. 5. Although Black-owned businesses aren’t above criticism and reproach, the general discourse around them lacks empathy. There are challenges BoBs face at disproportionate rates. Systemic racism puts BoBs at a deficit when it comes to funding and support from inception. 6. The criticism of Black women entrepreneurs are especially harsh and malicious due to misogynoir. 7. Big retailers serve very specific functions for small businesses—discovery, reach and access—and it’s understandable why they seek out shelf space in them. 8. Moving big retailers isn’t a foolproof solve for Black-owned businesses. Some recent examples: Ami Cole, Pat McGrath, Beauty Bakerie, Fenty Beauty. In this current socio-political climate retailers are more prone to also roll back on DEI efforts. 9. Black-owned doesn’t always mean or have to be Black only. Other groups can be loyal customers too while brands continue to center their core demographic. 10. Successful Black-owned brands can scale and expand so long as they remember their why and continue centering their core. 11. Black-owned businesses are still businesses at the end of the day and should be able to scale, sell and pivot as all business do in the best interest of their business. They shouldn’t carry certain burdens or limitations, because they’re Black-owned and primarily cater to Black customers. 12. We’re not boycotting The Lip Bar. We haven’t seen anything to justify such. Stop the madness. 🫶🏾 #target #thelipbar #blackowned #beauty #marketing
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