Agree it’s nuanced. Depends on the conversation / context too. In a former brand building consultancy life, we framed vision as the WHY, mission the HOW. Strategy as the plan to execute (underpinned by VALUES of course). You can be purpose-led and aspirational at the same time. You can have lots of mini missions to help achieve a grand vision. The one thing that drives me mad is brands or org’s being GENERIC. Differentiation is key. 🔑
2026-11-12 20:58:14
2
growadebola :
can you be my company consultant
2026-11-13 04:59:54
1
milkway1000 :
Thought you was sticking ur middle finger up at me!😂😂
2026-11-12 21:05:20
0
georgio :
I initially thought he was giving us the finger 😅😁
2026-11-13 15:11:23
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tx :
Vision>Mission>Strategy
2026-11-13 12:59:51
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Lostinmytravels | Food |Travel :
Good to get some clarity around this!
2026-11-12 23:00:53
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I.Manna :
I really appreciate your clear and helpful explanations. Please keep them coming!
2026-11-13 15:56:25
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Padel Flash :
Ikea's reason now to exist is to scam buyers 😳
2026-11-13 03:59:26
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Malassay :
@samar🎀 darsi darsi mention netash
2026-11-13 10:24:03
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Omer Don :
🥰🥰🥰
2026-11-13 16:50:56
0
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