@kafandcomarketing: Metalicus was EVERYWHERE in 90s and 2000s Australia. If you were a woman in this country, you owned the stockings. The stretchy black top. The signature knit. Founded in the 1970s by Melma Hamersfeld in Melbourne, Metalicus started as a stretchy nylon accessories label. By the 90s it had exploded into apparel and was one of the biggest fashion brands in the country. PAS Group owned it. Sold it to General Pants Co in 2016. It went into administration in 2018, closing 12 stores and 15 Myer concessions. An iconic Australian brand that defined two decades of Australian women's wardrobes. #brandfounder #strategy #marketing #fashionbrand #brand
My parents are responsible for all the vibrant colours of Metalicus. They owned the dye house in Melbourne that dyed all the clothes. I knew Melma and loved the brand. I was sad when they finished up.
2026-11-13 11:10:25
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tobabe64🇨🇦 🇦🇺 🇩🇪 :
Oooooh. It was my absolute fave. Used to spend $1k every time they did a drop. So sad it’s gone💔
2026-11-14 00:51:23
2
Hannie Pannie :
I used the $750 we got for the GFC to buy some metalicus dresses… the only way I could afford them and WORE them to death!
2026-11-13 13:18:33
1
hihellohallo :
It would do so well now which is a shame
2026-11-14 02:38:02
1
georginalowe6 :
Still wear my Metalicus !
2026-11-14 01:18:43
1
eliza.e77 :
I still have two dresses, can’t bear to part with and I normally don’t hold onto anything!
2026-11-13 21:54:19
1
Nic :
I still have heaps of pieces, it’s so great for Melbourne weather
2026-11-13 08:54:54
3
han234 :
Im pregnant now and wearing metalicus pieces I had from 15 years ago. Someone should bring them back
2026-11-14 00:35:56
5
T-Birdy :
trying to sell a metalicus jacket on vinted, no one wants it...
2026-11-13 22:12:52
1
Rebecca Elias 🇦🇺 :
I managed Chadstone back in the day. Great product but it struggled as fashion trends shifted. such a shame because if it was still around in thr covid era it would have done so well!!!
2026-11-13 01:28:55
4
Samantha Black :
I completely forgot about Metalicus
2026-11-13 00:10:10
9
Julia Runci :
It was so good during pregnancy! The stretchy lurex items made me feel somewhat stylish with a huge belly.
2026-11-13 11:31:39
1
Magdalena Howell :
The grip that brand had on me
2026-11-13 09:28:29
1
nat.cheeseman :
They had the cutest kids stuff!
2026-11-13 05:30:11
1
Lorraine | Queenager 🧴💄🇦🇺 :
I’ve still got a couple of pieces somewhere
2026-11-13 02:04:29
1
Tee :
I handwash my last Metallicus Dress and I'll cry when it's gone. It's the most Basic dress but it fits and sits the best.
2026-11-13 00:22:46
1
anna :
Oh yes!!
2026-11-13 22:15:23
1
Nicole Alesios Business Coach :
LOVED Metalicus
2026-11-13 12:57:55
1
Deb :
Loved their items 🥰
2026-11-13 02:34:52
1
Lanes 🇦🇺📸 :
My brother worked for them as a graphic designer!
2026-11-13 00:24:32
1
Mercurialsmile :
It wasn’t for me at the time but I always thought I would age into Metalicus and now in my 40s I wish I could wear it
2026-11-13 06:10:54
1
Ellie Rose McLean Weddings :
Oh my god bring it back!!
2026-11-14 23:20:59
0
Love_me_2_times_girl :
❤️
2026-11-12 23:57:31
1
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