@publicityforgood: Kittens don’t usually make national news. Unless someone gives reporters a reason to care. 🐾 Every spring, shelters fill up with kittens and rescues scramble for fosters. For Helen Sanders CatPAWS, an all-volunteer cat rescue in Seal Beach, that yearly crunch became the story. We pitched it as a timely national news hook instead of a local plea for help, and positioned Director Deborah Felin-Magaldi as the expert voice behind it. Swipe to see how it played out 👉 What’s the story your brand keeps telling only to your local audience? #NonprofitPR #PRStrategy #CatRescue #PurposeDrivenBrands #FosterCats