@coleriki: I met with 4 business owners/managers who had worked with consultants or structural managers, we discussed for hours what they had tried and none of which had addressed the client/customer direct connection. 2 of which directly were connected to marketing concerns, (email marketing isnt connecting direct) , 1 was a concern of staffing- which does and can play a role in direct to consumer, and the final business had restricted their menu. We talked about where they have a disconnect. The companies concerns were about what they thought was most important, not what the actual buyer, client, thought was important. The retention had been lost. And that’s where the struggles began. It was long conversations they didn’t understand for most of it. I met with 4 business owners/managers who had worked with consultants or structural managers. We discussed for hours what they had tried, and none of which had addressed the client/customer direct connection. Two of which were directly connected to marketing concerns (email marketing isn’t connecting directly) , 1 was a concern of staffing— which does and can play a role in direct-to-consumer— and the final business had restricted their menu. We talked about where they have a disconnect. The companies’ concerns were about what they thought was most important, not what the actual buyer, client, thought was important. The retention had been lost. And that’s where the struggles began. It was long conversations they didn’t understand for most of it, I then said. I don’t think yall understand. One owner said, “I get it. My consumers are understanding what we are doing because we have a menu to big, and aren’t listening to things they actually like. Instead we keep trying new things and adding more, overwhelming them, rather than acknowledging the ambience and the cocktails that they like. Our clients don’t want a full food menu, they want to enjoy a couple cocktails and maybe the top ordered foods, like charcuterie boards and tapas? Am I right?” The client owne communication finally hit. We kept talking as we hugged and left he said. Keep telling people these things, sometimes it takes years for us to finally understand. I was pumped after this, and realized so many people don’t understand that before you can fix your business you need to listen to your client too. Hopefully this encourages one business to take a leap of trying to understand the client more. Maybe it’s a customer at a restaurant, a resident at your office, a tech that you typically sale too, or maybe it’s another business that you work alongside. Hear them first. Find your solution Show how they connect. #biztips #growingabusiness #startingabusiness #businessconsultant #businessgrowth

🤠☀️Riki☀️🤠 |

Open In TikTok:

Region: US

Saturday 14 November 2026 15:50:46 GMT