Meet Alpenflage, one of the most recognizable camouflage patterns of the Cold War. With its unusual combination of red, green, brown, and black, it might seem like a terrible choice for concealment. But there was a reason behind the colors. Alpenflage traces its roots to Germany’s experimental Leibermuster camouflage, developed in 1945 near the end of World War II. Its irregular shapes were intended to break up a soldier’s silhouette, while special dyes were explored to reduce detection by early infrared night vision equipment. During the Cold War, Switzerland took inspiration from these ideas, selecting an early camouflage design in 1957 and refining its combat uniforms throughout the early 1960s. But why all the red? The Swiss Army needed camouflage suited to its mountainous landscape. Reddish tones found in autumn foliage, rocky terrain, and soil helped the pattern blend into its surroundings. Its contrasting shapes also disrupted the human silhouette, making soldiers harder to distinguish at a distance. The unusual appearance earned it the nickname “Pizza Camo,” while Swiss soldiers also called it “Four Fruit Pajamas.” The design continued evolving, eventually appearing on the lighter Tarnanzug 83 uniform during the 1980s. After more than three decades of service, Alpenflage was gradually replaced by the Tarnanzug 90 in the 1990s. However, its popularity lived on through military surplus, collectors, and modern streetwear. FROM THE SWISS ALPS TO AMERICANA PIPEDREAM We’re keeping this iconic piece of Cold War history alive with our Alpenflage Woobie Hoodies! Combining one of our favorite historical camouflage patterns with the comfort of a modern Woobie hoodie. We also carry authentic Swiss military surplus Alpenflage, giving you the opportunity to own an original piece of Cold War military history. Our Woobie hoodies are available in several other camouflage patterns as well, so there’s something for everyone! All available now at Americana Pipedream! - @americana.pipedream