@rosembranch: I think what makes this marketing trend so uncomfortable to me is that it’s not even necessarily about the product. It’s the repeated use of “I’m not racist, but…” as an engagement tactic. We’re at a point where racial sensitivity, racial tension, and the anticipation of something potentially offensive are being used as marketing strategies to get people to stop scrolling. And I find that really weird? It’s like using the language of racial controversy as a personality trait or a sales gimmick. Whether it’s intentional or not, it turns a very real and nuanced conversation into clickbait. I don’t think every person doing this has some malicious agenda, but I do think we should be able to recognize when something is tone-deaf, exploitative, or just plain weird without having to prove that someone is a terrible person. Not everything needs to be a racial disclaimer to sell a product. 😭

RoseMBranch

Open In TikTok:

Region: US

Saturday 14 November 2026 21:40:59 GMT