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If you’ve ever wanted to know which “designer” or “director” you should hire and for what… this is the video for you. There’s a lot of overlap between graphic designers, brand designers, art directors, creative directors, and UX designers, especially with how much role stacking happens in creative jobs today, but each role solves a slightly different problem. Need logos, marketing graphics, packaging, social media assets, or general visual design? You’re probably looking for a graphic designer. Need brand strategy, visual identity, typography, color systems, brand guidelines, and a cohesive look and feel? That’s where a brand designer comes in. An art director is typically focused on the visual direction of a campaign, photoshoot, brand, or larger creative project, while a creative director is looking at the bigger picture: the concept, messaging, visual direction, storytelling, and how all of those creative pieces work together. And if you’re designing a website, app, digital product, or user experience, a UX designer is thinking about how someone actually moves through and interacts with it. I get asked all the time what I do and what being a graphic designer vs. brand designer actually entails. My own stack is a little more generous because I run a creative design studio, but I still primarily consider myself a graphic + brand designer. So if you’ve been searching “what type of designer do I need?”, “graphic designer vs brand designer,” “art director vs creative director,” or wondering what a UX designer actually does, save this one. #GraphicDesigner #BrandDesigner #CreativeDirector #ArtDirector #UXDesigner
If you’ve ever wanted to know which “designer” or “director” you should hire and for what… this is the video for you. There’s a lot of overlap between graphic designers, brand designers, art directors, creative directors, and UX designers, especially with how much role stacking happens in creative jobs today, but each role solves a slightly different problem. Need logos, marketing graphics, packaging, social media assets, or general visual design? You’re probably looking for a graphic designer. Need brand strategy, visual identity, typography, color systems, brand guidelines, and a cohesive look and feel? That’s where a brand designer comes in. An art director is typically focused on the visual direction of a campaign, photoshoot, brand, or larger creative project, while a creative director is looking at the bigger picture: the concept, messaging, visual direction, storytelling, and how all of those creative pieces work together. And if you’re designing a website, app, digital product, or user experience, a UX designer is thinking about how someone actually moves through and interacts with it. I get asked all the time what I do and what being a graphic designer vs. brand designer actually entails. My own stack is a little more generous because I run a creative design studio, but I still primarily consider myself a graphic + brand designer. So if you’ve been searching “what type of designer do I need?”, “graphic designer vs brand designer,” “art director vs creative director,” or wondering what a UX designer actually does, save this one. #GraphicDesigner #BrandDesigner #CreativeDirector #ArtDirector #UXDesigner

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