@unit1gear: UNIT 1, the design-driven brand behind smart urban helmets, today announces the launch of NEON, a helmet that defies what has long been considered an unbreakable rule in the industry: to make a helmet beautiful, lightweight, packed with smart tech, safe and affordable is impossible. Something always has to be sacrificed. NEON breaks the rules and delivers e-bike certified protection and high-end smart features without the bulk, weight or hefty price tag - an industry impossibility... until now. #unit1gear #cycling #commuterbike #commute #ebikelife #fyp #bikelights #helmet #startup