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@glatinaspodcast: 😂 La inteligencia artificial tiene humor propio. A una le dijo que no… y a la otra que sí, ¡con el mismo documento! 😅 👉 ¿También te ha pasado que la IA te responde diferente? Cuéntamelo 👇 🎥 Mira el episodio completo en YouTube: G Latinas Podcast

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G-LatinasPodcast
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Wednesday 22 October 2025 17:02:24 GMT
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Cheap clicks do not tell you whether the campaign achieved its goal. In this clip, I argue for keeping the desired business outcome at the center of a paid-social review. CPC and CPM can help explain a result, but they are not substitutes for the purchase, lead or acquisition the campaign is meant to produce. Here is a way to put that into practice: 1. Name the outcome before reading the report. A campaign built for purchases needs a different success question from one built for another business purpose. 2. Find the cost of that result. Keep the relevant purchase, lead or acquisition measure visible so a cheap supporting metric does not distract from the actual goal. 3. Look at whether the result is useful to the business. The number needs context from the offer and economics, rather than an isolated comparison with someone else’s account. 4. Use CPC and CPM as supporting clues. A change can suggest where to investigate, but the supporting metric should not quietly become the objective. 5. Explain the next decision in plain language. State whether you will continue, test a change or investigate further, and connect that action to the business result. Use this description as an order of operations for your next report: objective, outcome, context, supporting metrics, next decision. The figures in the video are illustrative examples.
Cheap clicks do not tell you whether the campaign achieved its goal. In this clip, I argue for keeping the desired business outcome at the center of a paid-social review. CPC and CPM can help explain a result, but they are not substitutes for the purchase, lead or acquisition the campaign is meant to produce. Here is a way to put that into practice: 1. Name the outcome before reading the report. A campaign built for purchases needs a different success question from one built for another business purpose. 2. Find the cost of that result. Keep the relevant purchase, lead or acquisition measure visible so a cheap supporting metric does not distract from the actual goal. 3. Look at whether the result is useful to the business. The number needs context from the offer and economics, rather than an isolated comparison with someone else’s account. 4. Use CPC and CPM as supporting clues. A change can suggest where to investigate, but the supporting metric should not quietly become the objective. 5. Explain the next decision in plain language. State whether you will continue, test a change or investigate further, and connect that action to the business result. Use this description as an order of operations for your next report: objective, outcome, context, supporting metrics, next decision. The figures in the video are illustrative examples.
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