@neilpatel: Look at this LTV data that breaks down the value by search engine. This data is from 50 websites, so the dollar amount will vary widely, but in general, LLMs are producing a higher LTV than traditional search engines. So, in theory, a customer driven by an LLM is worth more than a customer driven by a traditional search engine... BUT, and this is a big BUT, search engines drive more volume. Especially Google.

Neil Patel

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Wednesday 04 March 2026 22:57:45 GMT