@nofilterthomas: You still need a good hook for your videos to perform well, but there’s more that goes into it. If your delivery is stiff, people will give you .5 seconds before they continue their doomscrolling session. If the topic is irrelevant to your audience, then your hook & delivery don’t mean much either. You need everything working together to produce consistent results. If you’re serious about growing on social media, this “checklist” needs to be filled before you post anything.