@nomsmag: 🍩 A Japanese donut chain crossed an ocean to challenge Canada's donut scene, and it's betting on pumpkin Truffle Donut opens its first Canadian location at 5712 Tyne Street on June 6. It's a "nama" donut chain with 25+ shops across Japan, now testing itself against Canada's donut scene. The dough is made with pumpkin and slow-fermented, so it's softer and less sweet. Truffle Donut CEO Takuya Furata told Noms Magazine the Canada move started with his connection to Michelle, the brand's Canadian owner. He was blunt about the goal, saying Canada already has a deep, thriving donut culture, so he wanted to challenge that market and see how a Japanese donut measures up. He picked Vancouver as the starting line for the mild climate and the mix of people, calling it a place where various cultures are mixed together. Getting the recipe right here was not simple. Takuya said Canadian flour behaves differently from Asia's, so they tested dozens of flours before settling on about seven. Vancouver's drier air also pushed them to a longer proofing time than in Japan. A maple flavour is being teased as a Canadian exclusive, and more BC locations, possibly Richmond, are already on his radar. We devoured the truffle and matcha at the preview and felt totally fine after, which is a DANGEROUS quality for a donut. The matcha was our favourite, way stronger and grassier than the usual sweet matcha cream donuts. CEO Takuya told us it's his favourite too. Grand opening is June 6 and 7, and the first 100 customers each day get the truffle donut at 50% off. *media 📍 5712 Tyne Street, Vancouver 📎 Full scoop L1nk in B1o #vancouverfood

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Thursday 04 June 2026 06:11:57 GMT