@nicekicks: After Nike passed on giving Shaquille O’Neal a signature sneaker, he showed up to his meeting with Reebok wearing a Nike jacket as a strategic move to strengthen his negotiating position and push for his own shoe deal 🧠👈 (via @thepivot) The tactic worked. Shaq signed a $15 million endorsement deal with Reebok and debuted his first signature models, the Shaq Attaq and Shaqnosis, during the 1992–93 NBA season 🔥 “They said we’ll give you your own shoe. I got to control the marketing. ‘Jordan got Jumpman, I made Dunkman. Can we put that s–t on my shoe?’ That’s how I got with Reebok.” - @ShaqDieselONeal #shaq #reebok #nike #NBA #basketballsneakers

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Wednesday 17 June 2026 13:50:10 GMT