@simonbeard_official: Culture Kings was built around a simple insight into male psychology. We do not go shopping every weekend. But once we do decide to, we go all in. That is why we built the duffle bag offer. Spend $500 and take everything home right there. We called it flicking the switch. The moment someone goes from browsing to I am doing the whole winter right now. It is also why Vegas was our first American store. Tourists from everywhere would walk in, have the experience, fly home, get hit with an ad on social, and that same feeling would bring them back to shop again online. The store was never just a store. It was the switch.

Simon Beard

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Region: AU

Tuesday 25 August 2026 08:13:08 GMT