@gildalinasantos: I know the heat helps activate the protective benefits, but I don’t only use this when I’m heat styling! My hair is curly most of the time, so I still use it as a leave-in to help detangle, nourish damaged hair and keep it looking smooth + shiny. Aaaaand on the days I do use heat, the protection is already there. 🙌🏽✨ @Growus #damagedhair #sohochic #leaveintreatment #hairtok #TikTokshopbacktoschool