@appbuild.shopify: back-to-school isn't just a one-week thing anymore… it literally runs from may all the way to september 😭 67% of shoppers had already started by early july (stat via zeta). a social feed forgets you the second you stop posting, but a home-screen icon doesn't. having your own app + sending new-in push notifications keeps your independent shop one tap away from summer right through autumn ✨ save this before the september rush 📌 #SmallBusiness #retailapp #boutique #shoplocal